“This is historic, marking the first time a gay or lesbian site has hosted the season debut of any television series,” said Hilary Rosen, founder and President of OurChart.com in a statement. “The lesbian community is Internet savvy, and is twice as likely as heterosexual women to consider the Internet their prime source of entertainment, making OurChart.com a perfect vehicle for The L Word season opener.”
OurChart.com was launched in Jan. 2007 with Chaiken as CEO and has featured content from the show before.
Showtime has been aggressive in offering shows online and through other media before their TV premieres. The pay channel became the first network to offer a full episode of a series to an unrestricted online audience prior to its launch, when it distributed the Kirstie Alley comedy Fat Actress through Yahoo! in March 2005.
Since then, it has offered nearly all its major new shows early online, through multiple partners. This summer the network debuted its new series Californication through NetFlix three weeks prior to its TV debut.