You can have the Last Word

Slip into pieces from the exclusive "L'ements of Style Collection designed by Laura Dahl for Showtime. You'll look gorgeous in these exclusive, limited, edition garments. Channel your favorite character and hold onto a piece of history. They're sure to make you weekly drama addition easier to kick. Original tags included.

check out the official press release here.

Bringing to life the style and flavor of the popular SHOWTIME original series, The L Word®, the network is partnering with a group of top designers to create a collection of limited edition apparel and accessories inspired by the hip and sexy look of the popular drama. The announcement was made by Len Fogge, Executive Vice President, Creative, Marketing, Research & Digital Media for Showtime Networks.

The collection, The “L”ements of Style, will be available from January 3 to February 28 and consists of:
Contemporary sportswear from Laura Dahl: Laura Dahl offers an exquisite selection of wearable couture, structured for those who appreciate the artistry of attitude with a fashion-forward focus. Cutting-edge American designs with a European sophistication, each distinctive Laura Dahl original is made with passion to carefully showcase the individual spirit which glamour girls just can’t resist.
The collection will be available at select retailers including Atrium (NYC), Fred Segal (LA), Brown Eyed Girl (San Francisco and Marin, CA,) Duets (Nashville), Ultimo (Chicago), Scout and Molly’s (Raleigh and Chapel Hill, NC), Mitzi & Romano (Atlanta), Lulu (Miami).

The “L”ements of Style collection will also be available at www.sho.com/site/lword where an unprecedented virtual fashion show allows visitors to “try on” every item of clothing and accessory in the collection. Viewers
can choose the shirt, jeans and accessory they want and watch the characters walk the runway modeling their selections.

“My inspiration for The “L”ements of Style comes from this amazing show that has had such a profound influence on the community,” said Laura Dahl. The L Word®” truly speaks to all women, with the many challenges they all face in life today. The strength and depth of the women on this show was the great inspiration behind each of the styles designed. Ilene Chaiken has truly developed rich characters that all share a passion for style, taste and class,” she concluded.
A minimum of 10% of sales from the collection will be donated to charity. In addition, select pieces will be sold as numbered limited editions with 100% of profits being donated to two of the leading organizations involved with the fight against breast cancer, The Susan G. Komen Breast Cancer Foundation and the Dr. Susan Love Research Foundation.

Showtime will be promoting these products in a variety of ways, including a nationwide On Demand sweepstakes, a fan “Design-your-own T-shirt contest,” auctions at The L Word® events, as well as traditional television and newspaper promotion.

About Laura Dahl

Laura Dahl has taken wearable couture in a totally new direction featuring semi-precious stones, Swarovski crystals and other unexpected details. Each piece represents the union between two important fashion trends: One-of-a kind-design and luxurious indulgence. Her creations are wearable and transformable, giving each woman the tools to create her own personal style.

Please visit www.lauradahl.com for more info